AI handles the execution: it is built into how every project runs, from the first call to the handover, and takes on the research, the drafts, the variations, the code and the checks. The founder handles the judgment: what is true, what is on-brand and what ships.
An AI-native studio is one whose whole way of working is designed around AI, rather than a traditional agency that added AI tools at the edges. At Unlockd, Claude, Cursor, Codex and Figma take on research, drafting, code and testing, while the founder sets the strategy, makes every design and architecture decision and reviews everything before it ships. The result is senior work from one person, in weeks rather than months, at a fixed price.
A traditional agency
Unlockd
The split is always the same: AI does the volume, a person makes the call.
Researches your market, competitors and search demand, and turns interviews, documents and analytics into a structured first brief.
The positioning, the ideal customer, the goals, and what the website has to prove to them.
Drafts sitemap options, page outlines, keyword maps and structured data, and first versions of the copy from the approved brief.
The final structure, and every line of copy, rewritten in your voice. No page goes live with text nobody edited.
Explores layout variations, generates design tokens and speeds up prototyping in Figma.
Art direction, typography, colour and brand character. Every screen is chosen and refined by a designer, never generated and shipped.
Claude and Cursor write code against a written spec. Codex reviews changes and hunts bugs. Automated checks run for performance, accessibility and SEO.
The architecture, the security-sensitive code, and a review of every change before it is merged.
Runs QA across devices, checks structured data and AI-search readiness, and drafts the documentation for your team.
Final sign-off, the launch, and a handover walkthrough. You leave with the code, the accounts and the know-how.
Best-in-class tools, each with one job. The tools will change; the standard won't.
Claude
by AnthropicResearch, writing and engineering: long documents, briefs, architecture and code.
Cursor
by AnysphereThe AI-native code editor where every website and product is built.
Codex
by OpenAIA second pair of eyes: code review, debugging and edge cases.
Figma
by FigmaDesign, prototyping and design systems, with AI for fast variations.
We only work on paid AI plans with model training switched off. Your documents, code and customer data stay out of every training set.
Every page, design and code change is reviewed and approved by the founder. AI drafts; a person signs off.
Code, designs, copy, domain and accounts are yours in full. No lock-in, no licence fees, no hostage situations.
Performance, accessibility and SEO are checked before launch. The ANiX Fire Solutions site scores 100 for performance, best practices and SEO in Google Lighthouse on desktop.
Personal data is handled under GDPR, shared only with the tools that need it, and kept within the project.
AI is fast and fallible. That's why the founder owns every decision, and why we never promise speed-ups we haven't measured.
AI goes into your product only where it earns its place: where it saves your team hours, answers customers faster or makes you easier to find.
Server-rendered pages, answer-first structure, schema markup and an llms.txt file, so ChatGPT, Perplexity and Google's AI answers can read, trust and recommend you.
The repetitive work between systems, from bookings and reminders to reports and hand-offs, running on its own and visible in one place.
Assistants that answer from your documents, prices and policies, for your team or your customers, with a person in the loop where it matters.
SEO copy generated for every new listing or product the moment it's added, in your tone, so the site grows in search without anyone writing it by hand.
Models that turn many signals into one clear forecast, such as where property prices will move, so decisions are made on evidence, not intuition.
Quotes, forms and certificates read and structured automatically, instead of being retyped by hand.
AI is built into how every project is made, not bolted on at the end. The founder works with Claude, Cursor, Codex and Figma across strategy, design and code, so one senior person delivers what usually takes an agency team, faster and at a fixed price. Every decision, and every line that ships, is still reviewed by the founder.
No. Unlockd only uses paid AI plans with model training switched off, so your documents, code and customer data are never used to train AI models. Your data is handled under GDPR and stays within the project.
Yes, where they earn their place: automations, assistants and smarter workflows inside your website, booking system or internal tools. Relax Club in Belgrade already runs on one: AI agents in the daily workflow, WhatsApp through Meta, 24/7 booking and cancellation, a client records database, an online till and automatically generated personalised vouchers. SM nekretnine writes SEO copy automatically for every new listing, and Plotix predicts property prices from 18 signals.
No. AI is used to explore options faster, not to decide what your brand looks like. Every layout, typeface and line of copy is chosen and refined by the founder, and nothing is shipped the way a model first produced it.
You do. Code, designs, copy, domain and accounts are transferred to you in full. Every deliverable is directed, edited and approved by a person, so it's your work, not a model's output.
It means better value, not a discount studio. AI removes the hours an agency would bill for coordination and repetitive work, so a senior founder can deliver the whole project at one fixed price, in weeks rather than months.
