Identity isn't decoration. It's how buyers judge you before you say a word. We build the whole system, not just a logo file, so everything you put out looks like it came from the same serious company.
From €1,9003–4 weeks
Service 02 · Branding
Unlockd designs brand identities and corporate rebrands for established companies and enterprises. Each identity is built as a system: positioning, logo and variants, typography, colour, applications and guidelines, delivered with source files and design tokens developers can use directly, at a fixed price in 3 to 4 weeks.
What you stand for, who you're for and what you refuse, agreed in writing. Every visual decision follows from it.
A primary logo plus the variants real use needs: horizontal, stacked, icon and single-colour, with clear-space and minimum-size rules.
A type system with real hierarchy, licensed for web and print, and tested at every size you'll actually use.
A palette with defined roles, contrast-checked against accessibility standards, not picked because it looks nice on a moodboard.
The identity shown in use: website, proposal, documents, signage, vehicles, social. Proof it works beyond the presentation.
A short, usable document your team and any future supplier can follow without calling us.
Organised source and export files in the formats printers and developers ask for, plus colour and type tokens ready for code.
Everything in the agreed scope, ready to use and yours to keep: the finished website or software with its source code, accounts and documentation, all images, and, when branding is part of the project, the final logo, visual identity, collateral and brand guidelines.
Interviews, a look at your market, and the strategic frame. Agreed in writing before any visual work starts.
One considered direction, presented in real use rather than as three logos to choose between.
Refinement, the full type and colour system and collateral design, then the complete handover: final logo, visual identity, all images and the brand guidelines book. Post-launch support included.
| Timeline | 3 to 4 weeks |
|---|---|
| Price | From €1,900, fixed before we start. Brand and website together from €5,500 |
| Revisions | Three rounds per phase, included. Scope changes are quoted in writing first |
| Directions | One, properly developed, not three half-explored |
| Ownership | All rights and files transferred on final payment |
| Handover | Final logo, visual identity, all images, collateral design and brand guidelines book |
| After launch | Post-launch support always included |
| With a website | 3 to 4 weeks for brand and website as one system |
At Unlockd: written positioning, a logo with all its variants, a typography system, a colour palette with defined roles, the identity applied to real materials, short guidelines, and organised source files with design tokens for developers.
3 to 4 weeks for the identity alone, or for brand and website together. Most of the time on longer projects is waiting for reviews, so we keep decisions with one or two people on your side.
Three directions usually means two were never seriously developed, and it turns a strategic decision into a preference test. We agree the positioning in writing first, then develop the direction that follows from it, and refine it with you.
Yes, fully, on final payment. You get source files and organised exports in the formats printers and developers ask for, plus the guidelines. Nothing is held back and there's no licence to renew.
Yes. Branding runs as its own 3 to 4 week project. Brand and website built together also take 3 to 4 weeks and cost less than buying them separately, because the thinking is done once.
Often that's the right call when the mark is recognised. We build the system around it (typography, colour, layout, applications and guidelines) and only refine the mark where it's technically failing you.
Journal
BrandingANiX Fire Solutions: Rebranding a Fire-Safety Specialist for Enterprise Buyers
Rebranding a 20-year Dutch fire-safety specialist: a generic template replaced by a brand and website built as one system, and a contract won.
StudioOne System, No Seams: Why Brand, Website and Software Belong in One Pair of Hands
When brand, website and software come from three vendors, buyers feel the seams. Why all three belong in one pair of hands, built as one system.
BrandingHow to Build a Brand System That Scales: Design Tokens, Components and Voice Rules
A practical guide to the three layers of a brand system that survives growth: semantic design tokens, a coded component library, and auditable voice rules.
