ANiX Fire Solutions: Rebranding a Fire-Safety Specialist for Enterprise Buyers
Rebranding a 20-year Dutch fire-safety specialist: a generic template replaced by a brand and website built as one system, and a contract won.
Facility managers, engineers and procurement teams check you online before they call. We turn complex engineering, certifications and regulation into a clear, enterprise-ready, high-performance website that wins tenders.
Websites from €3,900Fixed price · founder-built
Industries · B2B industrial
Unlockd designs and builds brand identities, websites and operations software for B2B industrial companies (engineering, fire safety, installation and manufacturing). The sites make certifications and references easy to verify, speak to procurement teams, and are enterprise-ready from day one: secure, fast and built on a modern, maintainable stack.
Certifications, standards and references are what buyers check first, and they're buried on an About page or missing altogether.
Complex services described in internal language. Facility managers, developers and procurement teams each need different answers, and none of them get one.
The same theme and stock photos as a hundred other contractors. A 20-year specialist looks the same as a company founded last year.
No request-a-quote above the fold and a phone number hidden in the footer, at the exact moment a buyer is ready to talk.
Services organised by system and building or plant type, regulation rewritten into plain statements a buyer can check in seconds.
Website design & developmentAn identity that signals precision, certification and reliability across the site, proposals, vehicles and uniforms.
Brand identityHTTPS with HSTS, hardened security headers, no plugins to patch, GDPR-compliant analytics and forms, and documented code your IT team can audit.
Website design & developmentQuote forms wired into your CRM, and custom tools for orders, production and maintenance when spreadsheets stop scaling.
Custom software & internal toolsSites are prerendered and served over HTTPS with HSTS preload and hardened security headers (content-type, framing and referrer policies), with no plugin ecosystem to patch. Forms and analytics are GDPR-compliant, dependencies are kept current, and you own every account, so access stays under your control. The ANiX site, for example, scores 100 for Lighthouse best practices.
Yes. Quote and contact forms can post directly into your CRM, and product, project or certification data can be pulled from your internal systems through APIs, so nothing is typed twice. For larger needs we build custom operations software on the same stack.
Yes. The code is standard Next.js and TypeScript, documented and handed over with full ownership, so your team or an external auditor can review it at any time.
Certifications and standards you meet, services organised by system and sector, project references, service area, and a quote request visible on every page, all fast and readable on a phone on a job site.
Selected work
A CCV-certified fire-safety specialist in the Netherlands, modernised in six weeks and now winning enterprise tenders.

Brand identity · Website design & development
Journal
BrandingRebranding a 20-year Dutch fire-safety specialist: a generic template replaced by a brand and website built as one system, and a contract won.