How to Choose a Web Design Agency in Belgrade: 7 Questions to Ask
Belgrade has hundreds of web studios. Seven questions that separate a partner who builds your business from one who fills a template.
Websites Go back
Notes from the studio: websites, branding and software.
Notes on what we learn designing brands and building websites and software, written by the founder. Practical, specific, and occasionally unpopular.
Websites
SoftwareOne Database, Many Real Estate Websites: How a Multi-Site Property Platform Works
How one listing database can run several real estate websites, each with its own brand, featured listings and translated SEO, with 2FA and a full change log.
StudioWhat AI-Native Actually Means for a Web Studio
Every agency says it uses AI. What AI-native really means: who does what at each step, the tools, the guardrails, and what a client should ask.
SoftwareWhatsApp Booking Reminders for Spas and Clinics: A Practical Guide
A practical guide: why spas and clinics move reminders to WhatsApp, how Meta's official platform works, and what a complete booking system looks like.
WebsitesWordPress to Next.js: An SEO-Safe Migration Checklist
An SEO-safe way to move a WordPress site to Next.js without losing rankings: crawl, URL map, redirects, content, schema and what to watch after launch.
BrandingANiX Fire Solutions: Rebranding a Fire-Safety Specialist for Enterprise Buyers
Rebranding a 20-year Dutch fire-safety specialist: a generic template replaced by a brand and website built as one system, and a contract won.
StudioOne System, No Seams: Why Brand, Website and Software Belong in One Pair of Hands
When brand, website and software come from three vendors, buyers feel the seams. Why all three belong in one pair of hands, built as one system.
WebsitesWhy Industrial Websites Lose Contracts: 5 Mistakes and How to Fix Them
Dated design, no clear next step, broken mobile, hidden contact details and self-centred copy: five mistakes that make industrial websites lose contracts.
WebsitesSites That Work While You Sleep: Building a B2B Website That Generates Qualified Leads
Building a B2B website that generates qualified conversations while nobody is at their desk: five decisions that turn traffic into enquiries.
StudioWhy I Built Unlockd: A Founder's Letter
A founder's letter: why Temim Turkusic started Unlockd in Belgrade, a studio where the person you meet designs and builds your brand, site and software.
BrandingHow to Build a Brand System That Scales: Design Tokens, Components and Voice Rules
A practical guide to the three layers of a brand system that survives growth: semantic design tokens, a coded component library, and auditable voice rules.
BrandingBeyond the Logo: What a Brand System Includes in 2026
A logo is 1% of what customers see. What a brand system includes beyond the logo: identity rules, colour tokens, type, motion, voice and components.
StudioWhen to Walk Away From a Project: 7 Signals a Studio Should Not Ignore
Unclear goals, an absent decision-maker, price-first talks: seven signals a studio should not ignore before taking on a project, and how to say no.
Process & pricingRevision Rounds Done Right: Why We Include Three per Phase
Most revision clauses are too tight or meaningless. Revision rounds done right: three per phase, tied to a written scope, protecting client and studio.
Process & pricingPaid Discovery: Why a Standalone Discovery Phase Pays for Itself
A flat-fee discovery phase turns a vague project into a written plan and fixed quote, and pays for itself. What it includes and who it suits.
WebsitesWordPress vs a Custom Website: The Hidden Cost Over Five Years
WordPress is cheaper on day one and dearer on day 800. The five-year maths of maintenance, slow pages and lost marketing speed.
SoftwareDashboards Die: What Internal Tools Should Do Instead
Dashboards tell operators what is happening; operators need to know what to do next. Why custom internal tools should show action queues instead.
StudioThe Founder Who Codes: Why Founder-Led Design and Development Matters
When a studio founder stops doing the work, estimates slip and clients notice. Why a founder who still designs and codes matters for the result.
Process & pricingFixed-Price Software Development vs Hourly Billing: Why Hourly Is Broken
Hourly billing is broken: it rewards slow work and hides unproductive time. How fixed-price software projects are scoped and why they work better.
BrandingFounder-Led Branding: Why Big Agencies Fail Early-Stage Companies
Why big agencies fail early-stage companies: they sell with seniors and deliver with juniors. What owner-led companies need from a brand project.
BrandingHow Long Does a Brand Identity Take? Scoping It in Four Weeks
Most brand projects take three to six months, mostly calendar. Scoping a brand identity in four weeks, week by week, and when it doesn't fit.
SoftwareWhy We Build With React, Next.js and Prisma
Stack choice is a hiring and maintenance decision. Why React, Next.js and Prisma are the safe choice for business software, and when not.
WebsitesPerformance Is a Brand Signal: Core Web Vitals as Reputation
Visitors judge a company's reputation by how fast its site loads. The four numbers that matter (LCP, INP, CLS, TTFB) and what usually breaks them.
Process & pricingThe Brief-Less Brief: How to Write a Design Brief That Actually Works
Most briefs describe the wrong project in detail. The brief-less brief asks four questions instead: why now, what success means, what failed, who decides.