ANiX Fire Solutions: Rebranding a Fire-Safety Specialist for Enterprise Buyers
Rebranding a 20-year Dutch fire-safety specialist: a generic template replaced by a brand and website built as one system, and a contract won.
Your production is precise. If you have outgrown spreadsheets, your website and your order flow should be precise too. We build the site that convinces buyers, and the operations platform that runs everything behind it.
Websites from €3,900Fixed price · founder-built
Industries · Manufacturing & wholesale
Unlockd builds B2B websites and custom operations software for manufacturers and wholesalers: product catalogues, quotes, orders, production tracking with QR or NFC, stock and shipping in one system, plus a website that presents capabilities and certifications to buyers. Fixed price, built by the founder.
Sales reps build orders in Excel, production reads a printout, and the same data is typed in three places. Every handoff is a chance for an error.
Where is this order? What's in stock? What did we invoice this month? The answers exist, but someone has to add them up by hand.
Decades of capability hidden behind a dated site with no clear request-a-quote path. Buyers compare you with a competitor who simply looks more current.
A full ERP means months of configuration and licences for every user. Generic tools force you to change how you work to fit them.
Catalogue, customers, quotes, orders, work orders, stock and shipping in one system with one source of truth, built around your real workflow.
Custom software & internal toolsQR codes or NFC tags follow every piece through the workshop. Production is logged with a tap, and any order can be traced in real time.
Custom software & internal toolsPer-rep and per-customer revenue, open orders and shipments, always current, with the next action for each item.
Custom software & internal toolsCapabilities, certifications, industries served and a clear request-a-quote path, written for procurement teams and engineers.
Website design & developmentIf an off-the-shelf tool fits your workflow, use it. If your process is specific (made-to-order work, custom pricing, several sales reps, your own production steps), a custom operations platform usually fits better than an ERP and costs less over time, because you don't pay per user and you don't reshape your business around the software.
Yes. That's the most common starting point. The first release usually covers the catalogue, customers and orders, with production and shipping added in the next releases.
Each piece or batch gets a tag or code. At each production step, a worker taps or scans it with a phone or tablet, and the system records who did what and when. Orders can then be traced from quote to delivery in real time.
Yes. A manufacturing website should make capabilities, certifications and industries served easy to check, and make requesting a quote obvious. We build both the website and the software, so enquiries can flow straight into your system.
Selected work
Our industrial work is in fire safety and building services: the same system of brand, website and software applies on the shop floor.

Brand identity · Website design & development
Journal
BrandingRebranding a 20-year Dutch fire-safety specialist: a generic template replaced by a brand and website built as one system, and a contract won.
WebsitesDated design, no clear next step, broken mobile, hidden contact details and self-centred copy: five mistakes that make industrial websites lose contracts.