What a B2B company website really costs in 2026, what drives the price up or down, the running costs after launch, and how to compare quotes fairly.
"How much does a website cost?" is the first question almost every buyer asks me, and it's the right one. The honest answer is "it depends", which is also the most useless answer you can give someone with a budget to set. So this post does what I'd want if I were on your side of the table: it explains what actually moves the price of a B2B website, what a website costs after launch, and how to compare quotes without being fooled by the headline number.
I'll use my own prices as reference points because they are published and I can stand behind them. They're starting prices; every project gets one fixed number after a short call.
The short answer
For an established B2B company in Europe, a custom website from a senior studio usually lands somewhere between a few thousand and a few tens of thousands of euros. The spread is wide because "a website" covers everything from five pages on a template to a multilingual platform connected to a CRM.
At Unlockd, a custom company website starts from €3,900, brand and website together from €5,500, and a migration off WordPress from €2,900. That price includes strategy, copywriting, design, development, technical SEO, launch and post-launch support, delivered in two weeks for a standard site.
The number moves for specific, predictable reasons. Here they are.
What actually drives the price
1. Page types, not pages
Clients often count pages. Studios count templates. A site with forty service pages that all share one layout is cheaper than a site with eight pages that each need their own design and logic, because the expensive work is designing and building each type once.
When you ask for a quote, list your page types: home, service, sector, case study, about, contact, article, careers. That list predicts the price better than any page count.
2. Languages
Every language adds its own URLs, translated metadata, hreflang tags and a review of the copy. The build cost per extra language is moderate if the site is planned for it from day one; it's expensive when languages are bolted onto a site that wasn't designed for them. If you sell in three markets, say so on the first call.
3. Integrations
A contact form that sends an email is simple. A quote form that creates a deal in your CRM with the source page attached, a product catalogue pulled from your ERP, or a listing feed from property software are real engineering. Each integration depends on what the other system exposes, so a good studio checks the API before fixing the price, not halfway through the build.
4. Copy
This is the line item most quotes hide. If the studio expects you to deliver all the text, the price looks low and the project stalls for weeks while someone in your office writes service pages between meetings. I write the copy as part of every website because it's what decides whether a B2B site wins work. You check the facts; I do the writing.
5. Proof and content you already have
Case studies, certifications, project photos and references are what B2B buyers look for. If they exist, the work is structuring them. If they don't, someone has to gather them. That doesn't always change the price much, but it changes the timeline more than anything else.
6. Who does the work
The same scope costs different amounts at a freelancer, a founder-led studio and a large agency, because the overhead is different. A large agency carries account managers, project managers and a sales team. That isn't wrong, but you're paying for it.
What it costs after launch
A build price without running costs is half the picture. These are the usual ongoing costs for a modern custom site:
- Domain: a small yearly fee.
- Hosting: many company sites fit a free or low-cost plan on a modern platform such as Vercel; heavier sites pay more.
- Email: whatever you already pay for your mailboxes.
- Paid services: a CMS plan if the content model needs one, licensed fonts, and anything usage-based such as WhatsApp messages or AI APIs.
- Changes and care: optional. Your team edits content in the CMS. At Unlockd, care plans for updates and changes start from €150 a month.
On a plugin-heavy WordPress site, add maintenance: updates, plugin licences and the developer hours to keep them from conflicting. I've written about the five-year cost of WordPress in detail; the short version is that the cheapest build is not always the cheapest site.
Ask every studio to list expected running costs in the proposal. If they can't, that's an answer in itself.
How to compare quotes fairly
Put the quotes side by side and check the same eight things in each one:
- Is the price fixed? Or is it an estimate that becomes hourly when the scope moves?
- Is copywriting included? If not, budget your own time or a writer.
- How many revision rounds? Three per phase is a sound standard.
- Is technical SEO included? Titles, descriptions, structured data, sitemap, redirects from the old site. On a redesign, this is where rankings are kept or lost.
- Who owns the code, domain and accounts? They should be in your company's name.
- What is the launch date, in writing?
- What happens after launch? Support included, or billed from day one?
- Who actually does the work? The person on the sales call, or a team you'll meet later?
Two quotes with the same number can be very different projects. A cheaper quote without copy, SEO and redirects often ends up more expensive.
When a cheap website is the right call
I'll say it plainly: not every company needs a custom site. If your work comes entirely from referrals, nobody checks your website before calling, and you'd be happy with something clean and correct, a good template is a reasonable choice.
A custom B2B website pays off when the website is part of how you win work: procurement teams check you before shortlisting, engineers look for your certifications on a phone, or buyers abroad find you through Google or an AI assistant. I wrote about why industrial websites lose contracts; if any of those five mistakes sound familiar, the cost of the website is not the number to optimise.
How I price a project
The process is short. We have a call, I ask about your page types, languages, integrations, content and deadline, and you get a written scope, one fixed price and a launch date. If the scope changes later, the change is priced in writing before anyone builds it.
If you're not sure what your site needs yet, the paid website audit is a smaller first step: €390, delivered in three days, with a prioritised plan you can use with any team, and credited in full if you continue with us.
The question isn't really "how much does a website cost?" It's "what is the website supposed to do for the business, and what is that worth?" Answer that first and the right budget usually follows.
Frequently asked questions
How much does a B2B website cost?
A custom B2B website from a senior studio typically costs a few thousand euros for a focused company site and more for multilingual sites with integrations. At Unlockd websites start from €3,900 and brand plus website from €5,500, each quoted as one fixed price after a short scoping call.
What makes a B2B website more expensive?
The number of distinct page types, the number of languages, integrations such as a CRM or product data, and how much copy has to be written from scratch. Twenty service pages on one template cost far less than five pages that each need their own layout.
What does a website cost to run after launch?
Usually the domain, hosting, email and any paid services such as a CMS plan, fonts or analytics tools. Many company sites fit a free or low-cost hosting plan. An optional care plan for changes starts from €150 a month at Unlockd.
Is a cheap website a false economy for a B2B company?
Often, when the website is where buyers check you before a tender or a call. A template that looks like competitors and hides your proof can cost one lost contract, which usually exceeds the price difference. If your work rarely comes from the website, a simple site is fine.
