Nekretnina.me: Property website in three languages for the Montenegrin market, live in 15 days
- Client
- Nekretnina.me
- Year
- 2026
- Location
- Montenegro
- Sector
- Real estate · Property catalogue
From the first commit to a live catalogue of 2,463 pages in three languages took 15 days. In its first 20 days, ChatGPT was the site's third-largest source of visits.
Nekretnina.me is a property catalogue for the Montenegrin market: apartments, houses, villas and land for sale and rent. Unlockd designed and built the website, the search, the blog and the custom admin, in Serbian, English and Russian, to replace a WordPress site on the same domain.
Visit live site: nekretnina.me
The challenge
Before: A WordPress site on the same domain.
People looking for property in Montenegro search in Serbian, English and Russian, often from abroad and mostly on a phone. The catalogue had to work as three complete sites, each with its own addresses, and not as one site with a translation switch.
Prices, statuses and photos change every day. The owner needed to change them without a developer and see the change on the site straight away.
What we built
A catalogue in three languages, each with its own URLs and hreflang links between them. The Russian paths are written in Latin script, for example /ru/nedvizhimost.
Search that starts with a location field you can type into straight away (towns and neighbourhoods), with filters for sale or rent, property type and price.
Offer pages built from the live database: luxury villas, apartments by the sea, properties up to €200,000, and one-bedroom and two-bedroom apartments by town.
Every listing is its own page with structured data, and an enquiry is one tap away: WhatsApp, a call or a form next to the listing.
A custom admin where the owner edits price, text, status, photos and SEO fields. The change is live at once, with no deploy.
Built to be read by search engines and AI assistants: a sitemap of 2,463 URLs, structured data for listings, agents, the agency and the blog, an llms.txt file and IndexNow.
Scope
- UX and content structure
- Website design
- Web development
- Property search
- Three language versions
- Custom admin
- Blog
- Technical SEO
- AI search readiness
Three languages, three sets of URLs
Serbian, English and Russian, each with its own addresses and hreflang, so every market finds its own version.
Offer pages from the live database
Luxury villas, apartments by the sea, price bands and apartment types by town, always showing what is on sale now.
Readable by AI assistants
Structured data and an llms.txt file describe the catalogue to language models. ChatGPT sent 16% of sessions in the first 20 days.
Changes without a developer
Price, status, photos and SEO fields are edited in the admin and appear on the site at once.
The result
The site went live on 10 September 2026, 15 days after the first commit. Google fetched 2,460 of the sitemap's URLs with no errors or warnings.
From 10 to 29 September 2026, Google Analytics recorded 1,269 users, 2,022 sessions and 13,999 page views from more than 60 countries: 6.9 pages per session, with 77% of sessions on a phone. 331 sessions (16%) came from chatgpt.com, behind only Google and direct visits. Analytics counts only visitors who accept it, so the real figures are higher.
In its first 17 full days (11–27 September 2026), the site had 1,451 clicks and 38,472 impressions in Google Search.
Stack: Next.js · React · Tailwind · Postgres · Custom admin · Vercel
Related services: Website design & development
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