SM nekretnine: Real estate website synced with the agency's property software, with SEO copy for every listing
- Client
- SM nekretnine
- Year
- 2026
- Location
- Belgrade, Serbia
Listings now reach the website from the agency's property software on their own, each with its own SEO description, and buyers search the whole offer by location, type and price.
SM nekretnine is a licensed real estate agency in Belgrade, in business since 1995, selling and renting apartments, houses, land and commercial space across Serbia. We designed and built its website and connected it to the agency's property software, so listings flow in and out automatically and every new one gets its own SEO copy.
Visit live site: smnekretnine.com
The challenge
Before: The agency's listings lived in its property software, separate from the website.
Buyers in Belgrade compare agencies before they call. They expect to search by area, type and price, and to see that ownership and registration have been checked.
The offer changes every day. A website kept up to date by hand next to the property software falls behind, and new listings go live without text that search engines can read.
What we built
A Next.js website connected to the agency's property software: listings are pulled in and pushed out automatically, so the offer on the site stays current.
An SEO description written automatically for every new listing, so each property has its own text for Google from the moment it is published.
Search for buying, renting and valuation, with filters, plus curated categories: new builds, family houses, luxury and investment properties.
Location pages, a map of the offer and a blog for buyers and sellers.
A free one-day valuation request for sellers, and structured data that describes the agency to search engines.
Scope
- Website design
- Web development
- Property software integration
- Automatic listing sync
- Automatic SEO copy
- Search and filters
- Location pages
- Blog
- Valuation request
Synced with the property software
Listings are pulled in and pushed out automatically, so the website never falls behind the agency's own system.
SEO copy for every listing
Each new property gets its own description for search the moment it is published.
Search the way buyers think
Buy, rent or valuation, with filters and curated categories for new builds, family houses, luxury and investment.
Location pages
30 pages that help the agency get found by people searching for a specific area.
The result
The site is live with 147 pages in its sitemap: 82 property pages, 30 location pages, 9 curated offer pages and 11 blog articles.
New listings reach the site with their own SEO copy, without anyone at the agency typing them twice.
“As the owner of SM Nekretnine Beograd, I recommend this team with great pleasure. Our website was built with real professionalism, attention to detail and a clear understanding of how we want to present our agency. Excellent communication and quick responses to every request.”
Stack: Next.js · React · Property software API · Structured data (schema.org)
Related services: Website design & development · Custom software & internal tools · Real estate website development
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